EXAMPLE REPORT
What your listing report will look like
A sample product, graded exactly the way yours will be — score, issues, and the fixes.
Graded: TrailFox Insulated Water Bottle 32oz, Stainless Steel, Leakproof
42
BEFORE
97
AFTER · LISTINGLEAKS
The optimized listing re-graded by the same deterministic engine. The missing points? The grader still flags the money-back guarantee until you can document it — it's strict on purpose.
What's costing you sales
5 to fix now · 4 to fix soon
"bottle" is repeated too many times in your title
It appears 4x, but Amazon's title policy allows the same word only twice (plurals count). Break this rule and Amazon auto-rewrites your title after 14 days — their wording, not yours.
→ The fix: Remove the extra repeats and use different words shoppers actually search.
Promotional words in your title
Words like "sale", "best seller", or "free shipping" violate Amazon policy and risk your listing being hidden.
→ The fix: Delete the promo language — let the benefits do the selling.
Only 3 of 5 bullet points used
Each empty slot is a missed chance to answer a buyer's doubt before they leave.
→ The fix: Fill all 5: top benefit, what makes you different, the biggest objection, who it's for, practical details.
Your listing never says what the product is FOR
Amazon's shopping AI answers questions like "what's good for hiking?" by reading listings. If yours never names a use, the AI recommends a competitor instead.
→ The fix: Name the 2-3 real situations a product like this is bought for — the words a shopper types ("for …", "fits …").
Risky claims Amazon may punish you for
Found: guaranteed, best seller. Amazon automatically scans for claims you can't prove — and can hide your listing without warning.
→ The fix: Remove these phrases, or keep them only if you have documentation to back them up.
Bullets 1 and 2 are too short to sell anything
One-liners don't explain a benefit — and give AI search nothing to quote.
→ The fix: Expand each into a benefit plus concrete proof (aim for 60–200 characters).
Your description is too thin
At 313 characters it can't tell your product's story or answer the questions that close a sale.
→ The fix: Expand to 800–1,200 characters: the problem, your solution, the proof.
You never say WHO this product is for
AI assistants match products to people — "for runners", "for new moms". No audience means fewer recommendations.
→ The fix: Name the person a product like this is actually bought for — or bought as a gift for — right in a bullet.
Common buyer questions go unanswered
Will it fit? Is it washable? What does it work with? AI assistants pull answers straight from listings — if yours doesn't answer, a competitor's gets quoted.
→ The fix: Answer the top 3 questions shoppers ask before buying a product like this, right in the bullets — fit, care, compatibility.
Bullets are missing bold benefit labels
Skimmers only read the first few words of each bullet — full sentences get skipped.
→ The fix: Start each bullet with a short CAPS label, like "KEEPS DRINKS COLD 24 HOURS - …".
Bullets open with filler words
Openers like "The" or "Our" waste the only words skimmers actually read.
→ The fix: Lead every bullet with the benefit itself.
…and here's what "Fix my listing" does about it
Title — policy-safe, keyword-front-loaded, benefit-led
BEFORE
TrailFox Water Bottle Best Seller Bottle 32oz Steel Bottle for Water Bottle Guaranteed
AFTER · LISTINGLEAKS
TrailFox Insulated Water Bottle 32oz - Stainless Steel, Keeps Drinks Cold 24 Hours - Leakproof Flip Lid for Gym, Hiking & Travel
Hook bullet — feature turned into a felt outcome
BEFORE
• Good quality bottle. Keeps water cold.
AFTER · LISTINGLEAKS
• ICE COLD FOR 24 HOURS - Double-wall vacuum insulation keeps drinks cold a full day and hot 12 hours, so your last sip at the trailhead is as cold as your first
Image stack diagnosis
- ▲ Main image fills only ~60% of the frame — costing click-through from search results
- ▲ No infographic: the 24-hour insulation claim is invisible to skimmers
- ▲ No size-reference image — the #1 driver of wrong-size returns
- ▲ No lifestyle image showing the target buyer (gym / trail / commute)
…and the stack Image Studio actually generated for this demo product:
A+ Content diagnosis
- ▲ No A+ Content section — Amazon's guidance: A+ lifts sales up to 8% (up to 20% with Premium A+)
- ▲ No comparison table to win shoppers comparing tabs
- ▲ No FAQ module — AI assistants quote competitor listings instead
The A+ Content Studio designs the full module set — banners, tiles, comparison table, FAQ. Publishing A+ requires Brand Registry.
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